Trader Joe's customers line up around the block to purchase viral item

By Emma Saletta For Dailymail.Com 21:47 16 Oct 2024, updated 18:58 17 Oct 2024

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Shoppers lined up around the buildings of Trader Joe's locations to pick up a pair of Red & Emerald Mini Insulated Bags.

Instagram user Shannon Fong was one of the many Trader Joe's customers waiting outside to purchase the 'Tote-ally eye-catching' mini bags today.

Fong showed off her new bags in an Instagram video this morning, along with boxes overflowing with the items she also purchased in the store.

'They are so cute and match the big ones so perfectly,' Fong wrote in her video description.

The Red & Emerald Mini Insulated Bags are two of the many viral Trader Joe's items that have blown up social media in recent months, and several shoppers have already listed the products on eBay.

Like its other mini insulated bags, the red and emerald-colored Trader Joe's items are made of material suitable to keep food and drinks cold.

'With their vividly verdant and vermillion shades of candy apple Red and rich, Emerald green, we find that they're especially great for toting cold appetizers or salads to a party, picnic, or day at the park,' reads the product description.

The bags are also good for everyday use, and they will safely carry items from 'point A to point B and back again.'

Trader Joe's added that shoppers interested in the mini bags should pick them up when they can since they were sure to 'fly off the shelves.'

The Red & Emerald Mini Insulated Bags are not available to purchase on the Trader Joe's website, but several resellers listed the bags online for less than $100.

However, those prices are nothing compared to a set of three Mini Insulated Totes for $149.99 earlier this year.

Trader Joe's $3 Mini Canvas Tote Bags were the talk of the internet in March that led to in-store mayhem and booming sales.

Before running out of stock, the grocery store chain had expected good sales but not the amount of popular demand it experienced.

'We had actually hundreds of thousands of bags come in and go out within a week,' Insider Trader Joe's podcast host Matt Sloan said in an episode earlier this year.

'We had no inkling that they would be this exciting, this quickly, for so many customers.'

The mayhem returned in September after Trader Joe's decided to re-release the Mini Canvas Tote Bags for a limited time last month.

The bags, which the company said were 'ideal for smaller shopping trips,' were expected to sell out in several stores within hours.

Now, various Reddit users can't stop talking about the new Mini Insulated Bags and what it was like to purchase them at their local Trader Joe's.

Several commenters revealed there were allegedly no lines at their stores and that they were still stocked with bags.

Others claimed there was a four-bag limit and that lines were wrapped around store buildings in California.

'That's my TJ. I'll have to check on my way home,' a Reddit user wrote in response to a photo taken at a Trader Joe's in New York.

'I guess nobody wants them as much as the mini tote.'

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